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Location
Leidschendam
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Program
Retail
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Client
Make Interiors B.V.
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Size
77 m²
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Initiated
2022
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Status
Completed
By Lima
A luxury brand from the Netherlands is opening its newest store in Westfield Mall of the Netherlands. The brand mainly focuses on selling scarves and long veils, which are especially popular among people who wear hijabs. As this is a niche market, it was essential to showcase the products clearly in the shopfront.
The concept of creating and expressing a luxury brand was the vision of the store’s owner. The entire structure is covered with the brand’s logo and draped with scarves, highlighting both the branding and product display in every corner of the space. The furniture, carefully selected by the owner herself, has been positioned in a structured way through the overall design.
With added elements such as a photo wall and custom-made displays, the entire concept comes together. A sleek and clean design ensures that the brand stands out in every aspect.
Seamlessly Showcasing Luxury
In Westfield Mall of the Netherlands, every storefront is designed as a unique statement that reflects the brand’s identity. The mall’s architectural concept encourages individuality and exclusivity, ensuring no two facades are alike. This philosophy is seamlessly integrated into Bylima’s storefront, where branding, architecture, and functionality merge into a striking visual statement.
Bylima embodies luxury and exclusivity, a feeling that had to be instantly recognizable in both the store’s design and product presentation. A key challenge was integrating the owner’s custom-designed furniture into the new space while complementing it with bespoke elements that would showcase the luxury scarves to passersby without requiring them to enter the store. To achieve this, new custom display pieces were created, ensuring the scarves are elegantly presented right from the shopfront.
